Great Genetics. Tremendous Selection Pressure. Optimally Developed. Reasonable Prices. All this adds up to one thing —TRUE VALUE. We firmly believe that is what our customers want and deserve. This year we have not only culled deeper, but also have worked harder in the development of the sale bulls. We like to call them our Optimally Developed Genetic Delivery Systems! Our bulls are developed to maximize the number of cows they can cover over their lifetime. We strive for this genetically, phenotypically, and then make sure they are developed optimally. All of this is done with one thing in mind —TRUE VALUE for our bull buyers. We invite you to come and see for yourself on April 16. The Relentless Pursuit of FERTILITY, PERFORMANCE and LONGEVITY. You’ve seen it in our ads and on our website. But what does it really mean? If you are in the cow/calf business, we think it is a phrase that should be in the front of your mind every day. These words are paramount to profitability. Hopefully, I can explain why.